Saturday, September 24, 2011

Another sketch, another cover

Here's another peek into the advertising world, this time the front cover of that 2004 Target electronic catalog which was the subject of the previous post. It's always helpful for an advertising designer/art director to have an illustrator sketch out what the art director is envisioning for the layout. But sometimes, when they arrive at the photographer's studio to do the final photography, it just doesn't look right! Maybe there have been last minute alterations. Maybe new props are added, or the product is substituted, or the pose needs to change. So right there on the spot, the sketch becomes a starting point rather than the final say.

Aren't these models the cutest? (I am never given photos of the models when I am sketching, I just invent them, so it's always a fun surprise to see the final version). And I love the color combinations!

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