Wednesday, September 21, 2011
From sketch to cover
Pardon my lapse in posting, but I've been working working working, for Target on upcoming printed materials, so now that I'm in a lull, waiting for revisions to hit the fan, I thought it might be fun to show how a finished cover evolves from a sketch. This is the back cover of Target's 2004 electronic catalog. You can see how the position of the boy and his dad remained the same (although flopped), but changes were made in the product - from two to only one. It always amazes me to see my drawing become a photograph, no matter how it transitions. I also liked the Mid-century feel of the type/script, since I'm partial to retro!